TCL, the world's TOP 2 TV
brand and TOP 1 98-inch TV brand, today unveiled its latest
multi-category products for the Middle East and Africa (MEA) market at an
exclusive launch event in Dubai. TCL also announced its partnership with Arsenal
Football Club as the Official Regional Consumer Electronics Partner of the
Club, with the event being highlighted by a special appearance by Arsenal
Legend, Robert Pires.
From
stunning picture quality with its 2023 C Series Mini LED and QLED TVs and an
exciting range of upgraded domestic appliances and air conditioners to enable a
healthier and more convenient lifestyle, TCL’s latest product line-up
underscores its commitment to bringing customers in the region the very best in
technological innovation
A pioneer and a leader of Mini LED technology, TCL proudly
introduced its latest generation technology, to audiences in MEA. The C845 is the newest addition to
TCL’s Mini LED TV line-up, with more local dimming zones at work providing
infinite contrast dimensions, high efficiency, and wide luminous angle Mini
LEDs to achieve the highest brightness levels to date of HDR 2000 nits
available in 55’’, 65’’, 75’’, and 85’’ models and backed by AiPQ Processor
3.0, the TCL C845 delivers outstanding picture quality combined with unparalleled
sound thanks to Dolby Vision IQ & Dolby Atmos.
Countless
Colors and Endless Entertainment with All-New C745 & C645 QLED TVs
For
gamers, TCL introduced its new TCL C745 which
combines QLED with Full Array Local Dimming technology, 4K HDR and industry
leading refresh rate of 144Hz VRR and a 240Hz Game Accelerator for smooth,
sharp and colorful HDR picture quality.
The new TCL C645 is equipped
with TCL QLED technology for outstanding color expression, certified with Dolby
Vision and Dolby Atmos and packed with a 120 HZ Game Accelerator, making it an
excellent value option for those who seek high-quality and interactive home
entertainment experiences.
Enhanced
Domestic Appliances for a Healthier, More Convenient Lifestyle
TCL also launched a suite of new products for the home with the
aim of enabling a seamless and healthy connected lifestyle. The brand shared
updates on Air Conditioners, with
its innovative Gentle Cool series with
its new sleek, minimalist, easy-to-clean design. TCL also introduced its latest
refrigerator and washing machine offerings to its consumers to help them live healthier and convenient lives.
Commenting
on the new launch, Ms. Sunny Yang, General Manager of TCL MEA, said, “We are
delighted to introduce TCL’s latest generation of Mini LED and QLED TVs in the
Middle East and Africa market. Our purpose is to serve our evolving consumers’
needs and offer the latest cutting edge technology to give a premium, exceptional entertainment
experience for them. We also look forward to showcasing our latest offerings in
home appliances that will make lives easier.”
"TCL's
growth in the MEA region has been truly remarkable over the past year."
Mohammed Minhajuddin, Senior Marketing Manager of TCL MEA, stated, "We are
expanding our TV portfolio in the MEA region offering more choices to customize
with the technology matching their requirements and interests. The quality of
our products speaks for itself as they have played a vital role in propelling
our ambitions for the future even further."
These
fresh offerings align closely with TCL's brand signature "Inspire
Greatness," which not only conveys the brand's current corporate message
but also embodies TCL's assurance and aspiration to
offer
global consumers values that motivate and enable them to strive for excellence
in all aspects of their lives, surpassing mere product offerings.
Igniting
Passion in Sports; TCL Highlights New Sponsorships for the MEA Market
TCL has long been a champion of sports, making it an integral part
of its global strategy as it aims to strengthen its influence around the world.
In the MEA Market, TCL unveiled its partnership with one of the most iconic
football clubs in the world – Arsenal FC, as its Official Regional Consumer
Electronics Partner.
In addition to this, TCL expanded its cricket portfolio in the
region with partnerships with the Abu Dhabi Knight Riders, Peshawar Zalmi and
Pakistan Cricket Team. Globally, TCL has set up a number of well-established
partnerships with some of the world’s leading football teams, including the
Spanish and Italian national teams and is an official partner of the most
popular sport’s league in the US, the NFL.
Through this ambitious sponsorship
pipeline, TCL hopes to further demonstrate its commitment to Asia Pacific,
offering customers in the region access to the latest and greatest innovations
and experiences.